The course focuses on the definition and implementation of corporate strategy in global operations. It explores the political and socio-economic environments in which firms are embedded, and it develops skills to deal with these unique challenges. As such, it covers four major areas, closely interrelated:
a) The nature and role of trans-national corporations in the new era.
b) The definition of alternative strategic configurations, to defend global competitive advantage. c) The design of structural solutions for maintaining control in the midst of extreme diversity.
d) The evaluation of different market entry modes, that best suit business and market conditions.